Current Status of Internet Usage in Rural India
By the start of 2025, India is projected to have over 900 million internet users, with a significant contribution from rural areas. Of the total 886 million users in 2024, 55% were from rural India. On average, an Indian individual spends 91 minutes online daily, while rural users spend approximately 89 minutes online. These figures indicate the rapid growth of digital service usage in rural areas.Reasons for Internet Adoption in Rural Areas
Several key factors are driving the increase in internet usage in rural India:- Accessibility of Mobile Data: Mobile data prices have decreased by up to 90% since 2016, making it one of the world’s most affordable markets.
- Smartphone Usage: With 1.2 billion smartphone users in India, affordable devices have helped connect rural users to the internet.
- Content in Local Languages: 57% of users in rural areas prefer content in local languages, increasing their likelihood of digital engagement.
- Government Schemes: Programmes like BharatNet have worked to bring broadband connectivity to gram panchayats.
Previous Budgets and Government Initiatives
The 2024 budget allocated ₹1.28 lakh crore to the Ministry of Communications. This funding was used to improve telecom infrastructure and support schemes like BharatNet.Tarun Pathak, Director, Counterpoint Research, said
According to Tarun Pathak, Director of Counterpoint Research, the first phase of the National Broadband Mission (NBM) did not fully achieve its goals. Therefore, Budget 2025 should include specific provisions for NBM 2.0. Furthermore, strengthening the Digital India Fund (DIF) initiative is crucial, as it will help increase connectivity in remote and rural areas.Expectations from Budget 2025
The telecom industry expects the following measures from this budget (Budget 2025):- Tax Reforms: There is a demand to reduce import duties and other taxes on telecom service providers. This would increase infrastructure investment.
- Investment in Digital Infrastructure: Allocation of funds is necessary to increase connectivity in rural areas.
- Support for Local Manufacturing: Local smartphone manufacturing can be promoted through tax incentives.
Measures to Increase Internet Access
The government can increase internet access in rural India by taking the following steps:Public-private partnerships: Encouraging partnerships between government and private telecom companies.
Incentivizing local manufacturers: Providing subsidies to local manufacturers to reduce smartphone prices.
Digital literacy programmes: Educational initiatives to teach the rural population how to effectively use digital services.
Content in local languages: Promoting digital content in local languages.